Global Transaction Services Group
Mashups using the same API (32)
Targeted Engagement is a self-service programmatic advertising platform in politics. Compatible with multiple screen types, Targeted Engagement lets organizations to customize, launch, and manage...
Audience Partners is an enterprise advertising management company that focuses on on healthcare, politics and public affairs. With the Audience Partners platform, customers will be able to micro-...
Snapcious is a social marketing company that provides customers with a mobile platform which they can use to upload and their photos via various social media websites such as Instagram, Facebook,...
Related Articles (33)
Why is it that the most common questions people have about providing open APIs are often about monetization? While there are many possible answers, two reasons that stand out are: a) the API is a distribution channel, and when you think new distribution channel there is an expectation around revenue opportunities; and b) if you are the person in your company trying to define the business case for an API to the executive team, there is a big hurdle to overcome, because business executives tend to see an API as a cost center and want to know how to measure the pay-off.
Earlier this week, ProgrammableWeb reported that Amazon has released an In-App Purchasing API for applications and games developed for Mac and PC platforms. A Kindle Fire In-App Purchasing API has been available in the Amazon Mobile App SDK since early last year. Amazon has now announced that another tool will be made available for developers to monetize games and applications; Amazon Coins, a new virtual currency for Kindle Fire that will be launched in the U.S. this May.
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