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There are many ways to slice the tools medical providers need to make their practices work efficiently. One is the full-service, broadly focused athenahealth or AdvancedMD. RipRoad takes a different route, focusing on connecting providers and payors to patients on their mobile devices. The RipRoad API integrates their tools (that include e-mail, SMS, MMS, IVR, push notifications, native smartphones apps and the mobile web) with third parties.
We are seeing APIs appear in just about every industry this year, from finance to green tech to health care. One industry that clearly seen the value of APIs is the U.S. medical marijuana industry, recognizing thatAPIs can provide the seeds for entirely new strains of business models and applications to grow (pun intended). As more states are legalizing medical marijuana, there has been a subsequent wave of APIs being launched to support the industry and developers who are working to build apps for both patients and growers.
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