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Marketers want to take direct control of their IT environment, so it’s only natural that many marketers now look to the cloud to access a large number of applications. Teradata developed its Integrated Marketing Cloud to provide a central console through which those marketers can access and manage those applications.
No matter how good the underlying business logic might be; if the end UX is cumbersome the usage of the application naturally starts to drop off.
Despite the fact that we now live in a world where communication is very much digital and paper trails are rapidly diminishing, there are still instances where physical mail is necessary and there are many who may even prefer the personal touch of a good old fashioned letter or postcard. MailWriter brings the convenience of online, digital functionality to the process of sending letters. It's a cloud mailing service that allows users to create and send letters, postcards or complete mailings directly from whatever device they're working from. The MailWriter API makes this functionality available to be integrated into other websites and applications as well.
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