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Factual Inc, a company founded by ex-Googler Gil Elbaz that is creating a collaborative data platform, announced extensions to its Factual APIs today that are aimed at improving the ability to target advertising and provide other geo-based capabilities in mobile applications. The three new APIs, Geopulse, Reverse Geocoder, and World Geographies, fill gaps and extend the scope of Factual’s API portfolio. But the way that Factual thinks about its APIs also holds lessons for anyone who is mapping out an API strategy of their own.
Ordr.in founder and CEO, David Bloom, marks Ordr.in as the "Twilio for food." If that description fails to provide clarity, Ordr.in builds order and menu management tools for restaurants. Its API and enhanced toolkit (Hackfood) was announced and tested at Hackfood the Hackathon last week.
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