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Synq has hit the market with a video API designed to bring video capabilities to apps. Unlike many existing video platforms, Synq is not a standalone video management system that brings apps into its ecosystem. Synq hopes that this developer-first mindset will set it apart from other video services.
Bitmovin became the latest video platform to suggest its new API is the first end-to-end, video infrastructure API to hit the market. Similar to its competitor, Synq, Bitmovin released its API with claims that it serves the video space the same way Twilio serves telephony, or Stripe for payments.
Here is an interview with Jeh Daruwala, CEO of Yactraq.com . Their work brings machine learning and natural language processing to the potentially blockbuster world of online videos for targeting of ads based on behaviour. Thus the ads are less spammy, much more relevant, and a win-win for audiences, advertisers and content channels.
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