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TipTap Lab uses psychology to better understand existing and potential customers. The TipTap Lab API allows third party apps to take advantage of such psychology by building profiles for those that interact with the app and acting accordingly. Whether an app developer wants to personalize an online experience or pair up users with similar interests, the TipTap Lab API examines the abstract, subconscious layer of users to better and enable a developer to accomplish goals.
Building APIs not only requires discipline; ideally, the process also should be incorporated within the actual development process of the application. With that goal in mind, Zend, a provider of application development tools for building PHP applications, is promoting the adoption of a new open-source Apigility project that provides a standardized way to build and maintain multiple versions of an API.
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