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API management platform and enterprise software architecture specialists SOA Software have announced a new partnership with digital commerce specialists Elastic Path, aimed at supporting enterprises to improve their digital sales funnels with the help of APIs. The news comes as pre-conference workshops get underway this afternoon (San Francisco time), and signaling how key API providers are already leveraging the start of API Strategy and Conference to share industry announcements.
PayZang, payment processing provider, has introduced a new payment API. The API allows merchants to integrate payment options with third party applications and platforms. PayZang hopes to attract new customers with the API because integration will speed up online shopping and bill pay experiences.
At its Unite developer conference this week, Shopify introduced its new Marketing Events API. The API allows market app developers to track marketing events directly within the Shopify ecosystem. Marketing apps have long been popular within Shopify's App Store, but tracking has been difficult.
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