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Organizations are continuously engaged in mining the large amounts of information that is generated daily on social networks. As is natural, they would like to understand trends and any mentions in real time. Topsy, a realtime search engine has been indexing Twitter data on a daily basis and providing the Topsy API, to sift through that information. It has now added another feather in its cap by adding public Google Plus posts to its index.
Access to Google's unpublished Autocomplete API ends today. Google announced the end of such API access in July. Google CSE serves as the alternative moving forward.
More and more companies are devoting more and more of their advertising budgets to digital channels such as search, social, and mobile. And for good reason: In many if not most cases, you can't effectively reach your customers if you ignore the digital channels that are used on a daily basis by countless individuals.
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