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Take a look at our API directory and you will quickly note that the Google Maps API continues to reign as the most popular API used for mashups. As the API continues to gain momentum, several new utilities have emerged to improve the user experience (or UX as it has come to be known).
Canada’s Yellow Pages Group (YPG) is launching a new developer ecosystem to support and stimulate startup innovation in the local search and location based services market, including a certified developer program and four ways to monetize applications. The new developer ecosystem comes partly from the group's work with hackfests. “We got tired of seeing all these great ideas die after the hack, we wanted to make sure these potential local search apps were brought to market," YPG's Bradley Wing said. YPG understands the YellowAPI is a natural extension of its existing business model, and extends the reach of its advertisers by feeding their listings through 3rd parties applications built on the platform.
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