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Canada’s Yellow Pages Group (YPG) is launching a new developer ecosystem to support and stimulate startup innovation in the local search and location based services market, including a certified developer program and four ways to monetize applications. The new developer ecosystem comes partly from the group's work with hackfests. “We got tired of seeing all these great ideas die after the hack, we wanted to make sure these potential local search apps were brought to market," YPG's Bradley Wing said. YPG understands the YellowAPI is a natural extension of its existing business model, and extends the reach of its advertisers by feeding their listings through 3rd parties applications built on the platform.
Recognizing that the ultimate success of the IBM Watson cognitive computing platform is directly tied to the amount of developer support it attracts, IBM has launched a contest in which it will work with the winner to bring to market mobile consumer and business apps powered by Watson.
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