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As the various offerings by mapping API providers continue to mature, new opportunities have emerged for would-be advertisers and map mashup developers to tap into the ability to include advertising directly on a map. In addition to providing a wealth of information and spatial context, mapping APIs have the potential to serve as an additional venue for advertising.
Leading travel companies are broadening their distribution channels by building platforms that enable partners and customers to connect and access their inventory and sales systems via application programming interfaces. APIs are the tools powering many of today’s mobile and Web applications.
Ask someone what makes a map and you're likely to hear that it's the roads or the physical characteristics. A new mashup is questioning whether you can still have a map without these details, while at the same time showing off the map styles feature that Google Maps announced in May.
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