Mashups using the same API (1)
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Nexgate's cloud service allows organizations to track social media usage.
More often than not all it takes to start a revolution is somebody who is angry enough to change the status quo. Ever since the dawn of social media sites the predominant business model has been variations of the walled garden approach to content originally pioneered by America Online (AOL). Today that walled garden approach manifests itself in the form of APIs that have been locked down by social media sites such as Facebook and Twitter.
The new Bing-related API from Microsoft will let developers integrate Bing search directly into their own apps, which touts the benefit of keeping users engaged.
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