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Facebook has recently announced the release of Graph API (v4.0) and Marketing API (v4.0). The changes to these APIs are highlighted by updates to webhooks, Business Asset Groups, and ad creation and editing. Ad Insights also gains new functionality that provides more granular insight into traffic.
Snapchat recently opened up its long-awaited API to creative agencies and ad tech companies. Top players in the ad industry are already jumping on the bandwagon and these early birds are getting plenty of attention, writes Lauren Johnson over at Adweek.
A Mozilla-led coalition recently penned a letter to Facebook, demanding that the company provide open access to the company’s Political Ads API. The group hopes that access to this information will allow researchers and developers to provide tools that analyze political ads served on the platform.
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