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Play2Shop aims to be the "Ebates with Entertainment and Engagement." Play2Shop rewards gamers with points and pays shoppers with cash back that can both be used for discounts at over 1,000 retail partners. Additionally, the Play2Shop API enables game developers to join the Play2Shop community regardless of platform.
In recent months, Facebook has been working on finding new and improved ways of increasing user discovery and engagement with games built on the Facebook Graph API. Facebook has recently added games stories in the news feed that show users the games their friends are playing the most, as well as a games timeline unit and a games-only activity feed on the home page.
With Pokémon GO seemingly taking over the world as players walk around in search of the virtual creatures, one developer used the Watson Visual Recognition API to analyse screen shots of the app to locate nearby Pokémon, winning Best Use of Watson challenge at the AT&T Shape Tech Expo Hackathon.
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