Mashups using the same API (1)
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Ocutag, a division of Ricoh Innovations, aims to help apps deliver content to users taking photos. Their aim is to herald a new model of retail. App designers upload images and tag them with information. When users snap pics of the same thing in reality, information can be delivered through the app, such as that appearing in the graphic of the scarf below: where to buy it, details about it, local stores that carry it. What information is delivered is up to the company with the app. The company provides the Ocutag API for integration.
Yummly, a fast growing food website and recipe search platform, has announced the launch of the Yummly API which allows developers to incorporate recipe data and search functionality into third-party applications and websites.
Muvi is a social movie platform where users can access information on movies and celebrities, watch actual trailers and even interact with other users who may have similar movie interests. In addition, users can 'like' a video, see it's popularity, win points and badges and become a fan of a celebrity, engaging with them via tweets. The application supports four languages and provides information on over 100,000 movies and 1 million celebrities from both Hollywood and Bollywood.
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