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Sustaining an effective engagement campaign can take a surprising amount of work. You could limit yourself to following the leads from the data you collect, but following without interacting first will get you a very low follow-back ratio. More importantly, if you follow and then forget people, they may follow back, but they’ll soon forget you. A high number of followers who don’t reply to, mention or retweet your account are of no value. True engagement is long-term and repetitive.
Ever wondered what impact your active presence on the Web has? For example, when you write a blog post or tweet about something, you may be interested in how many tweets your post receives and how many users can potentially reach your post. There are many ways to measure your social impact, however, to cover all social channels and platforms can be difficult to achieve. A Silicon Valley based company BackType builds an analytics platform that helps you understand your social impact at large. BackType's major goal is to give users a very comprehensive view of all social media. Today, it supports over one million sites and networks including Twitter and Facebook. When your app wants to get all the data that comes from Twitter, you can use the Twitter's Streaming API which is the subject to various limits. BackType, however, belongs among those few that have the unlimited access to the full Twitter firehose. It can access more than 50 million tweets a day coursing through Twitter.
Facebook has announced the release of the Graph API v12.0 and Marketing API v12.0. These updates include breaking changes requiring developers to update their apps. The major change is that the Graph API now supports backwards compatibility for apps that use newly created one-click access tokens.
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