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The holiday season is in full swing and with that comes its dreaded kin, the holiday shopping season. Never fear, we've rounded up a number of mashups to help make your gift giving a little easier this year. These mashups allow users to create wish lists, offer gift recommendations and compare prices. If you want even more options, take a look at our shopping mashups from last year.
Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
In April of 2012, Referly launched and created Customer Acquisition as a Service. Now, Referly takes its customer acquisition abilities to the developer world with the announcement of the Referly API.
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