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Google has long fielded complaints of sign-in requirements associated with Google Play Games. The Google+ requirement and multiple sign-ins required for multiple games has been a hotbed of frustration. Google announced the end of both requirements as part of a Google Play Games API model change.
API management platform and enterprise software architecture specialists SOA Software have announced a new partnership with digital commerce specialists Elastic Path, aimed at supporting enterprises to improve their digital sales funnels with the help of APIs. The news comes as pre-conference workshops get underway this afternoon (San Francisco time), and signaling how key API providers are already leveraging the start of API Strategy and Conference to share industry announcements.
Sustaining an effective engagement campaign can take a surprising amount of work. You could limit yourself to following the leads from the data you collect, but following without interacting first will get you a very low follow-back ratio. More importantly, if you follow and then forget people, they may follow back, but they’ll soon forget you. A high number of followers who don’t reply to, mention or retweet your account are of no value. True engagement is long-term and repetitive.
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