5 Ways To Increase Developer Onboarding

Having developers adopt an API can be a difficult task, but one that can be overcome by framing the API as a product, with developers being the number one customer. If an API provider is noticing a lag in general interest, it could be due to any one of 5 major problems.

First, the API signup process should be concise yet informative. The "3:30:3" rule states that the API's purpose should be understood in 3 seconds, the Endpoint identified in 30 seconds, and a developer should be able to create an account and call the system in 3 minutes. Having a Sandbox can make or break a developer's interest. This is a great way to mimic calls and features to test before a live usage. Documentation should explicitly lay out all methods, parameters, and responses, mentioning input and output formats, authorization, and a clearly defined terms agreement.

Troubleshooting should include a forum, status page, or console for immediate technical support, and communication should encourage open dialogues using social networks, email, and a blog to regularly communicate release notifications and status changes. By using these tips, an API's ecosystem can thrive under the right conditions specifically designed to entice developer engagement. 

Be sure to read the next Developer Relations article: How the Department of Labor gets API Documentation Right

Original Article

5 Reasons Why Developers are not Using your API