Add Contextual Information to Apps with the Bing Entity Search API

Microsoft has announced that the Bing Entity Search API is now generally available in eleven markets including the United States, Canada, the United Kingdom, and Australia. The API provides contextual information about real-world entities such as people, places, things, and local businesses. The Bing Entity Search API is available as part of Microsoft Azure Cognitive Services.

The Bing Entity Search API allows applications to access information from the Bing Knowledge Graph, a vast repository of facts, links, and relationships between more than one billion people, places, and things. The API identifies the most relevant entity based on the given search term. Among the entity types are TV shows, video games, movies, and famous people.

The API became available in Preview in July 2017, and Saurabh Shrivastava, Senior Program Manager, Bing and Cortana Ecosystem Team, states in the Preview announcement post that “when your app users need supplemental information on the content in your app, having to leave your app to run a separate query is not optimal. You can use Bing knowledge graph to bring search within your experience.”

Microsoft Azure Cognitive Services provides a number of Machine Learning-powered APIs for applications such as computer vision, speech recognition, language understanding, and search. The Bing Entity Search API is just one of seven Bing Search APIs. The company provides search APIs that allow applications to search for and return a variety of content including news, images, and videos.

For more information about the Bing Search APIs, visit the Microsoft Cognitive Services Directory website.

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