When it comes to Social Networks, Facebook definitely towers over the rest when it comes to numbers. While Facebook might be hard at work to expand its reach by entering new areas, Mxit which is Africa’s largest social network has plans of its own to expand its base by throwing open its Platform via the Mxit API and encouraging developers to integrate Mxit into their applications.
If you have never heard about Mxit, here are the facts. It is Africa’s largest social network with more than 50 million users. It allows users to connect to each other, send messages, share information and goods and is available on feature phones and the latest Smart Phones. In a region, where Text messaging is expensive, the Mxit network allows sending of free online messages.
Till now, it was a closed platform but that is not true anymore. Mxit has announced a new Developer Portal and opened up its API. The Mxit API currently gives developers access to MXit Authentication and Messaging and publishing apps on Mxit with the Mobi Portal API. You need to register to get started with the API. The API uses OAuth as its authentication mechanism and the documentation page lists the current functionality exposed via the API.
An example REST call to send a message to another Mxit user via your application is shown below:
The above Endpoint is invoked via POST with parameters like message body, Mxit userlist and your application identifier.
Companies have already adopted the Mxit API and one of the API success stories has been Motribe, a South African Development company that build the “JudgeME” app on Mxit. The App allows users to meet each other by uploading their photos and getting rating them. During its first 30 days, the App had more than 600K unique users and 4 million+ photos rated. Read an interview with the founder of Motribe on how to make a successful Mxit app.