Amazon Announces API-Powered Seller Subscription Service

This week, Amazon announced a self-service subscription marketplace dubbed Subscribe with Amazon. Sellers of digital products and services can utilize Subscribe with Amazon to manage and operate a subscription based payment and consumption model through Integration with Amazon APIs. After integration, sellers can find themselves listed on Amazon's subscription storefront.

"Over the years, Amazon has gained extensive experience in the memberships and subscriptions space, innovating across programs like Prime and Kindle Unlimited," Subscribe with Amazon General Manager, Lovina McMurchy, commented in a press release. "Today, we're excited to extend our selection by offering subscription businesses a self-service way to make their subscriptions available to millions of Amazon customers."

Amazon began developing the service last year, and it had been available prior to this week's announcement. In fact, a number of Subscribe with Amazon subscribers of various sizes have already joined and integrated the service. Integration allows sellers to leverage Amazon storefronts on the marketing end as well as manage subscriptions within third party websites using Amazon subscription infrastructure.

Subscribe with Amazon includes three APIs (i.e. List Subscriptions, Get Subscriptions, Get Pricing Terms). The List Subscriptions API returns all active and inactive subscriptions for a specific customer. Developers use this API to determine access level and entitlements for certain customers. Get Subscriptions returns all data for a specific subscription. Developers use this API to update dependent systems, customer information mapping, and to generate reports. The Get Pricing Terms API returns current and base pricing terms for specific subscriptions. To learn more, visit the Getting Started Guide.

To assist developers, Amazon has published a Subscribe with Amazon Sample Seller app. The sample app uses Login with Amazon and Subscribe with Amazon APIs. Additionally, developers can find a Sandbox tool to create simulated data at the Seller Central Portal. For specific questions, reach out to the Subscribe with Amazon support team as mentioned in the Developer FAQs.

Be sure to read the next Subscriptions article: Pusher Partners with API Providers, Releases Free Subscription Package for Developers