Apigee Looks to Extend API Economy Into SMB Sector

As the API economy grows, Apigee wants to make it more affordable for the average small to medium (SMB) business to participate. This week the provider of API management services delivered via the cloud unfurled an Apigee Edge SMB edition of its service that gives organizations access to up to 25 million API calls a month at a cost of $30,000 per year or $2,500 per month. Through July 31, Apigee Edge SMB is available for $23,700 per year or $1,975 per month.

Scott Regan, vice president of strategy and marketing for Apigee, told ProgrammableWeb that the company is trying to extend the reach of the API economy into smaller organizations that don’t have much in the way of IT budgets or the internal expertise required to set up an API management platform on their own.

Apigee estimates there are 40,000 SMB organizations with revenue of $200 million to $500 million a year that are suited to make use of Apigee Edge SMB.

Regan says the most appealing attribute of the Apigee Edge SMB cloud service is that it provides developers inside those organizations with a way to self-service their own API management requirements. The degree to which IT departments inside those organizations will participate in that process will naturally vary. But the one thing that is certain is that organizations of all sizes have come to see APIs as way to get closer to their customers and extend their geographical reach. For example, SMB organizations can now more affordably build mobile applications using tools such as JavaScript that serve customers better than massive Web portals that many larger competitors currently rely on to engage customers.

The challenge, of course, is going to be getting SMB organizations that typically don’t have much experience with developing their own applications to see the business value of custom applications in particular and the API economy in general.

Disclosure: MuleSoft, parent company to ProgrammableWeb, is a competitor to the company mentioned in this article.

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