Baker, a customer relationship management (CRM) platform for the cannabis industry, today announced the addition of an API to its integrations program.
The API provides Baker partners "with access to normalized, real-time inventory, order, and customer data enabling them to develop and enhance software solutions for the industry as it expands." For dispensaries using Baker's CRM, the API gives them the ability "to use Baker as a single source of truth for other third party integrators while still maintaining full control over their data."
Access to the API is granted on a case-by-case basis. Currently, some 20 partners have integrated with Baker's CRM. They include MJ Freeway, a point of sale solution, Onfleet, a delivery management and analytics solution, and PotGuide, a product reviews service for dispensaries.
Ultimately, Baker's goal is to use the API to connect all of the tools dispensaries use to operate their businesses.