Developers are another step closer to being able to reproduce bestbuy.com on their own site usings the retailer's Remix API (our Best Buy Remix API profile). Most recently, Best Buy added reviews to the API, meaning developers now have access to a major component of visitor buying decisions.
Remix Community Manager Joe Zwack explained the new feature:
It has customer reviews by SKU. We also include the star rating and submission time. The content will be updated daily. The default sort is by
. Keeping in line with our archive availability, we also provide a daily archive of the reviews API.
The Remix API's largest user is the Best Buy website. The carousels and other features tap directly into Best Buy's own API. Zwack told us that reviews were a universally requested feature, both internally and from developers. The next step is to bake reviews into the search requests, as opposed to looking up reviews by individual products.
Best Buy also added included items to product results. On the Best Buy site, this is called "What's in the Box?" The list shows what comes with a product to help customers know what else they need to purchase. Like much of the API, this feature grew out of an internal need from a team creating an in-store touch screen shopping station.
In March we wrote about developer Alex Stone, who built his DVD-sharing site on top of Best Buy's API. Stone takes advantage of another feature of the Best Buy API: the affiliate program. When users follow Stone's site and make a purchase from Best Buy, Stone receives a commission (currently 5%) from the purchase.