Google just made it easier for more developers to get paid in more countries around the world. The company expanded how consumers can pay for apps in the Play Store, and added to the number of countries that can sell apps.
First, Google announced that the Google Play Store will accept PayPal for app, game, and other content purchases. Before today, the Play Store required a credit card, Google Wallet account, or carrier billing in order for consumers to make content purchases. PayPal is supported in 12 countries, including the U.S., Canada, and Germany.
Adding PayPal gives consumers yet another avenue through which to pay for goods and services. PayPal support is desirable because it is fairly simple for consumers to set up and verify - at least when compared to credit cards. The bottom line here is that consumers will be able to make impulse purchases with fewer roadblocks.
"Our goal is to provide users with a frictionless payment experience, and this new integration is another example of how we work with partners from across the payments industry to deliver this to the user," said Google in a blog post.
Google also expanded the availability of carrier billing and Google Play gift cards to more countries. Carrier billing allows consumers to charge Play Store purchases to their wireless network account, which then shows up with their monthly bill. It lets customers avoid using a credit card for purchases. Google added carrier billing support to seven new countries today, including Singapore, Thailand, and Taiwan. Google says carriers in 24 countries now offer direct billing for apps. Further, Google made Play Store gift cards available in Japan and Germany, bringing the total number of countries to 13. Gift cards are often found in pharmacies, electronics stores, and other retail outlets in denominations of $10, $25, $50, and $100.
Last, Google added support for developer app sales in 13 new countries. This means developers in Indonesia, Malaysia, Turkey, and others will be able to charge for their apps for the first time. Google says the total number of countries supporting paid apps now stands at 45.
According to Google, sales of apps and games are up 300% this year compared to last, with two-thirds of app Play Store purchases taking place outside the U.S. Google processes all payments for developers, including currency transfers and monthly deposits.
"We’re hoping to fuel this momentum by making Google Play payments easier and more convenient for people around the world," concluded Google.