Don't Touch that Dial; Create Your Own Channel with the Filmon API has announced a set of APIs that allow online publishers and developers to take advantage of its huge selection of content from NBC, CBS, FOX and ABC in twelve major US cities, and more.

According to Richard Kastelien of AppMarket.TV, the system Builds branded live TV sites fast:

"In less than five minutes affiliates can be up and running with their own web and mobile site branded with their corporate image pre-loaded with commercials and subscriptions packages. There are no setup charges and there are several options to add the content. FilmOn, which today serves over one billion video streams a month, has partnered with the best ad networks and advertising agencies online, including Videology, Brightroll, Yume, Google, Evolve Media and many more."

it gets better: when a developer builds a site, it can also be used as a mobile app. Angel Leon, of FrostWire, a customer of Filmon, believes the company has the right mix of disruption to become the equivalent of a global cable TV provider (without the cable...). Filmon has also accentauted the poser of viral marketing by focusing on social TV, integrating Cavecast and BattleCam social webcam apps and services. Content is licensed from providers in the US, Europe, and around the world.

Be sure to read the next API article: Program Got Bugs? Bugsnag Will Keep You Posted