Facebook has implemented several new mobile app ad enhancements, including extending device targeting capabilities to Amazon Fire tablets, video updates for mobile app ads, the ability to purchase mobile app ads with highly predictable reach and frequency, and a new token that makes it easier to identify people across multiple apps.
Facebook has extended device targeting capabilities to Amazon Fire tablets so that mobile app advertisers can reach many more consumers. Device targeting enables mobile app advertisers to reach users of specific devices, such as the Samsung Galaxy S5 or the iPhone 6. Amazon Appstore apps can now be targeted for Fire tablet users automatically, based on the Amazon Appstore URL configured in the app, which is set by the mobile app advertiser on Facebook.
Facebook has now made it possible for advertisers to purchase mobile advertising that has a highly predictable reach and frequency, which is especially useful for brand awareness advertising campaigns. Advertisers can also now buy video mobile app ads that play automatically in Facebook newsfeeds when eligible.
The company has also released a new token that makes it easier to identify people across multiple apps. The token allows users across multiple apps owned by the same business to be mapped without the need to call the Facebook Business Mapping API. The new token does not replace the need for app-specific user IDs. The token can't be used against the Facebook Graph API; an app-scoped user ID still needs to be used when making Graph API requests.
For more information about Facebook Ads for Apps, visit the documentation on the official Facebook website.