FaceForce: Facebook Meets Salesforce.com

What do you get when combine the leading social networking API and the leading enterprise API? You get one our latest mashup entries: FaceForce. What is it? As they desribe "Faceforce Connector for the AppExchange complements traditional CRM data with dynamically updated personal data and photos. The seamless Integration pulls critical Facebook profile information into your Salesforce Account, Lead, and Contact records in real time, providing you with an instant 360 degree view of customers, prospects, and business associates."

For a good introduction check-out their Flash-based overview.

At last week's Graphing Social Patterns Conference there was a lot of talk about LinkedIn versus Facebook and the distinctions between different types of social networks. This mashup does a good job of demonstrating how two different social network platforms can be integrated. Certainly there will be more of these coming soon...

Be sure to read the next Mashups article: Smart Editor Wins Hackday Prize