Foursquare Gets Useful with WhereTheLadies.At

Yes, you read that title correctly. WhereTheLadies.At is, indeed, a thing that exists. Before you get start joking around, let's be honest. Checking in all the time on Foursquare has earned you nothing but Mayorships and a free slice of pizza every once in a while. Well, that's about to change.

This Foursquare API-based web app (the iPhone app, which is literally a giant compass pointing towards said ladies, is coming soon) was founded by Danny Trinh and Jeff Hodsdon of Path and Digg, respectively. What allegedly started as a joke is now getting major traffic and looking to expand (WTLA currently only works in San Francisco) to other major cities.

So how's this thing work?

No, it's not just the Old Spice guy texting you where to go, it actually runs on Foursquare's API. WTLA looks at the first names of people who have recently checked in to determine if a user is a male or female and displays locations where a high volume of girls have checked in. The concept is that if a few ladies have checked in, it's likely that more ladies will also be at that location.


While this method may produce a slight margin of error, it's probably fairly accurate in determining where you may find ladies. However, it likely wouldn't work in the opposite way--looking for men. That's because WTLA counts on the male-centric user base of Foursquare, where a female check-in stands out.

Follow WTLA on Twitter for updates on when they'll be rolling out to your area.

Be sure to read the next Mapping article: Google Maps API: Now Serving 350,000 Websites


Comments (3)

This is actually pretty cool. I use Foursquare quite often for no other reason than to let my friends know where to come hang out. This makes it much more interesting in that now we can all hang out with the ladies. I use it on my Droid so I wonder if this will be live for all platforms.

Check out Assisted Serendipity ( Also using the Foursquare API, it goes much further letting you pick the bars/clubs/etc that you want to watch and notifying you directly as soon as the ratio of males/females turns in your favor.

[...] we covered Where the Ladies At awhile back we said it made Foursquare useful. The way it works is that it uses user’s first names to guess at gender. Using this [...]