The Global Mobpartner API: Working with Advertisers, Publishers and App Developers

The Mobpartner API allows this global affiliate marketing Platform to monetize you unfilled traffic in over 200 countries. Working with advertisers, marketers and publishers, Mobpartner has both REST and S2S HTTP APIs. Mobpartner uses as CPA model that allows for CPS, CPL and CPI actions. Responses are XML, JSON and XHTML, or directly through an XML Feed.

Mobpartner explained how it worked, for example, with iOS developers seeking to rise above the din on Apple's very crowded App store,

"Our SDK allows you to display banners and text links from our CPA campaigns and maximize your revenues. You have also access to our APIs to integrate MobPartner into Ad Network Aggregators. Our SDK can also turn on the advertiser side if you want to create your own Cost-per-Install campaign."

An example of a current campaign is Mobpartner's work for the VoIP Application FooTalk which follows on the heels of on it launched in 2012 for vonage that resulted in 20,000 sign ups in a week. Footalk is a free voip app on iOS and Android. They paid out upwards of $1.25 per sign up to the sites they advertised on.

Be sure to read the next API article: iDreamBooks API Gives Developers Access to Crowdsourced Book Reviews