Selling something online? Google wants to help you get paid. The company has made improvements to several existing Android Pay APIs and even rolled out a new Android Pay API all in the name of removing those roadblocks that often stymie mobile transactions.
One way to ensure consumers follow through with their online purchases is to simplify the process. When consumers are forced to fumble through clumsy online checkout processes on their phone, they often abandon the purchase. Android Pay can resolve this problem by introducing an easier-to-use, click-to-pay interface.
To start, Google is opening up the Android Pay API to all developers, including those selling physical goods and sevices via the Web. Merchants need only sign up via the Android Pay developer portal. Moreover, Google is partnering with a broader selection of payment processors around the globe to make sure Android Pay is supported both in apps and online. (Some of the processors include Ayden, Braintree, Cardstream, Cybersource, Elavon, First Data, Global Payments, Judo, Klarna, Simplify, Stripe, Vantiz, Worldpay, and Zooz.) Google says adding Android Pay to most websites should take only a few hours. That seems a small price to pay if it leads to a higher sales conversion rate.
The PaymentRequest API is a brand new Web API that Google is creating with its Chrome team to standardize access across browsers through W3C. Android Pay will be built into the PaymentRequest API so shoppers can pay on mobile Web sites just as they would within apps. This will be especially helpful once Google rolls out Android Instant Apps, which can run on phones even when not installed on the device. (Android Instant Apps were recently announced at Google's I/O developer conference.)
Google says it has also improved the Save to Android Pay API based on developer feedback. For example, developers will now be able to add support for offers, loyalty cards, and gift cards to their Android Pay-based app with just a tap of a button. Further, online merchants can add deep links to emails, text messages, push notifications , and the app itself to smooth out the transaction process. Developers should be able to enroll new customers in loyalty programs thanks to the new, simplified sign-up feature. For example, consumers can register by tapping their NFC-enabled phone at a brick-and-mortar retail store or a through an online sign-up page linked from the Android Pay transaction.
The expanded availability, revamped API, and brand news APIs make Android Pay a more compelling option for app and online developers.