Google is opening up Maps to new ride-sharing partners, meaning the search giant just effectively created the first ride-hailing price comparison feature, writes Avery Hartmans over at Business Insider.
Why does Google get a free pass? Because Uber needs Google more than Google needs Uber, argues Avery. Maps has hundreds of millions of users, which Uber simply can’t afford to miss out on. If Uber weren’t on Maps, that would be no problem for Google. But it would be a big deal for Uber.