This past May, the company announced that Google Analytics would be enhancing support for AMP. AMP is a Google backed, open-source initiative that allows publishers to build web pages claimed to be lightweight and fast to load on mobile devices. Many publishers have content published on both AMP and non-AMP pages, and there are now billions of published AMP pages. Google explains in the blog post that the company has “heard feedback from Google Analytics customers around challenges in understanding the full customer journey due to site visitors being identified inconsistently across AMP and non-AMP pages.” So the company announced an upcoming Google Analytics enhancement roll out that would address this issue.
To find out more about the Google AMP Client ID API and instructions on how to implement the code, visit the Google Analytics AMP Help Page.