Google Maps Goes Enterprise

There's a new entry in the Google's growing "Enterprise" product line: Google Maps for Enterprise. Licensed, supported mapping for both behind the firewall and external, commercial use. Even comes with a service level agreement (SLA). How much? Starts at $10,000. Announced yesterday, at their Google Geo Developer Day. From their site:

The speedy performance and ease of use of Google Maps is now available with full enterprise licensing and support. With Google Maps for Enterprise, businesses can integrate data and seamlessly build maps into applications of all types to create a high performance mapping experience. Map customer locations, track shipments, manage facilities—virtually any application with location data can benefit from a geographic view.

They note that "if and when" advertising is added to the free Google Maps that paying, licensed customers may turn these off. Although as they hint in FAQ "we hope you find it [the display advertising] so useful that you choose to include it".

In addition, geocoding -- the ability to convert street addresses into specific latitude and longitude coordinates -- is no longer a big missing piece of the Google Maps puzzle. Yesterday they also announced support for international geocoding. This covers US, Canada, Japan, France, Italy, Germany and Spain. [via Google Maps Mania]

Be sure to read the next API article: New Microsoft MSDN API