Google vs. Microsoft Bing Search APIs: A Detailed Comparison

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The free plan allows up to 1,000 transactions/month across all Bing Search APIs. The company plans on making paid plans available this summer.

Bing Web Search API

Screenshot showing the search results returned from the Bing Web Search API v5 and the old Bing Search API v2. - Live Demo

The new Bing Web Search API returns search results containing Web pages, images, videos, news, and more. The results also contain enhanced search details including (but not limited to) related searches, deep links for the 1st result, ranked answers, image captions, instant answers, and spelling suggestions.

Bing Image Search API

Screenshot of the search results returned using the Bing Image Search API - Live Demo.

The Bing Image Search API features new capabilities including (but not limited to):

  • Enhanced filters - Size, license, style, color, etc.
  • Machine-generated image captions - Image captions providing information about the image.
  • Trending images – API returns a list of trending images from around the world.
  • Recipe sources - API returns a list of recipes for cooking the food shown in the image.
  • Visually similar images - API returns a list of images visually similar to the original image.
  • Similar products - API returns a list of images containing a product similar to a product shown in the original image.
  • Entity recognition - API returns a list of entities (people) recognized in the image.

Bing Video Search API

The Bing Video Search API includes new features such as motion thumbnail preview and trending videos. Motion thumbnail preview is a static or motion (animated GIF) thumbnail for the video. Trending videos is a list returned by the API of trending videos from around the world.

Bing News Search API

The new Bing News Search API includes new features such as categorization and trending news. The API can return a list of news that is categorized based on a topic such as world, politics, sports, etc. Trending news is a list returned by the API of trending news from around the world.

Bing Autosuggest API

The new Bing Autosuggest API returns a list of suggested search queries when a partial search query is submitted to Bing. Developers can use this API to support an auto-suggest search box feature of a website or application.


Google vs. Microsoft Bing Search APIs

Below are charts comparing some of the key features of Google CSE, Google Site Search, Microsoft Bing Web Search API (v5), and the old Microsoft Bing Search API (v2). There is a separate chart comparing API image search features.

Be sure to read the next Search article: Developers Choices Are Few When it Comes to Web Search APIs

 

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