As the Rightscale press release states, Rightscale provides users with a streamlined and fully supported path to trial and purchase GCE,
"When developers and organizations choose to deploy their workloads on Google Compute Engine, the RightScale cloud management platform creates efficient, automated provisioning and operations. Using RightScale, customers can automate and customize the build-up, operation, and break-down of many types of workloads, from on-demand data analysis clusters, to batch processing, to 3-tier web apps built to specific customer requirements. With this announcement, customers will be able to purchase Google Compute Engine services directly from RightScale and leverage on-boarding and support services from RightScale's professional services team."
GCE is most often used for data processing, batch processing, analyzing massive amounts of data, high-performance computing, and running grid computing workloads. Here's an example from one GCE user focused on working with a lot of data. Ilya Shmulevich is a professor at the Institute for Systems Biology. "Until now," he says, " we haven't had a way to work with big data sets as effectively as with Google Compute Engine. Having a tool that lets researchers get answers fast will have a major impact on our work."
But why can't Google just stick to what it knows best, search and optometry? Why don't customers just use Amazon Web Services,or one of the other cloud services that predated GCE's 2012 launch? As Barb Darrow writes in Gigaom, that's an important question,
"It’s true that AWS is the 800-lb. gorilla in public cloud infrastructure. But it is also true that more and better competition is coming online all the time — from Rackspace, HP and other OpenStack players, as well as more cloud options from telcos and legacy hosting players.
That, plus issues with Amazon’s US-East data center farm, means more companies are evaluating multi-cloud options. While some may not see GCE, which officially launched in June, as wet behind the ears, conventional wisdom holds that Google is one of a handful of companies that can compete with AWS on sheer scale."
Rightscale is gunning to make this work smoothly, essentially acting as a one-stop shop for cloud users. Adding GCE as an arrow to its quiver means customers can keep using multiple cloud platforms, all on a single dashboard.