With consumer habits changing drastically in the digital age, media distribution has had to embrace the latest technologies to make sure it remains relevant to a one-click culture of instant gratification. Subscription-based models are constantly on the rise, and now the world’s oldest broadcaster, the BBC, is following suit, according to Chloe Green’s recent article for Information Age.
The BBC iPlayer will extend its catch-up service from 7 to 30 days, after which the content will be available on a download-to-own basis. As well as new content, historical archived content will also be available after being converted to digital format for the first time. The goal is to make as much content available to as many people as possible across a wide variety of devices. This is all made possible through the implementation of a coherent API strategy.
To achieve this, the broadcaster has teamed up with internal API management platform Apigee as “The right company with the right technology to help us build this,” said Michael Fleshman, who oversees IT infrastructure at BBC Worldwide.
In accepting that they cannot compete with the already-established media streaming services at this time, the BBC has committed to invest in and create powerful B2C experiences in the digital domain, in the UK and globally. They will offer nearly 6,000 hours of recent programming as well as 4,000 hours of archived material, adding 500 to 1,000 hours of archive material each year.
Combining the BBC’s understanding of the media industry with the power of APIs may lead to an important rejuvenation of the 93-year-old broadcasting veteran.