How CowBoom Streamlines Merchandising With BestBuy’s APIs

As a leading retailer of consumer electronics, Best Buy moves much of their Open Box, Refurbished, and Pre-owned Goods through their subsidiary CowBoom. As part of its Secondary Markets division, CowBoom use Best Buy’s APIs to power their B2C (Business-to-Consumer) operations, writes Ira Brooker on Medium.

Speaking about their use of the APIs, General Manager Robert Biles and Marketing Specialist Chelsea Osoling from CowBoom highlighted the simplicity of its implementation and how that benefits customers. CowBoom deals with a large number of trade-ins, customer returns and end-of-life stock from big stores, which requires daily management.

However, thanks to the Products API, CowBoom has been able to allocate a single Resource for Merchandising, whose daily activities include monitoring inventory and managing product descriptions, which change daily. The API allows easy access to product info such as title, descriptions, specs and images to assist in the merchandising of products.

The team also makes us of the Commerce API to facilitate transactions direct to consumers. This API partnership directly benefits customers, not only in the form of relevant and up-to-date product information, but in the range of products available. CowBoom is able to offer complimentary accessories, such as device chargers and gaming controllers, without the inventory risks usually associated with stocking accessories

Be sure to read the next API Strategy article: Apple Tees Up Siri APIs in an Effort to Take On Google Now

Original Article

How We Use Best Buy APIs: A Conversation with CowBoom