How to Market Your Public API

The API has been created and you think that the work is done, but the word has yet to get out. Marketing the API in the best way possible is incredibly important. To do that, you have to be keenly aware that the API is a product. Treat it like a product and build awareness. Spread the word and keep communication open. If others love the API then they will start to talk, too.
Get others involved in your API creation. Sometimes the best way to promote is by reaching out to existing communities and asking if your API needs adjustments. Utilize a marketing team, but keep the team educated. If others are unable to understand the benefits then there might not be one. Be open to questions and as equally open to providing solutions. This helps build a community, which will grow the API exponentially.  Build relationships with the people in the community both online and in person.

Be sure to read the next API article: ESPN, Netflix Shutdowns: Are Public APIs Doomed?

Original Article

Marketing your Public API