Informatica Launches Intelligent Data Platform

All across the application Integration landscape, we’re starting to see the rise of citizen integrators, classes of end users who have enough skills to integrate data without the aid of a developer. The latest provider of an integration Platform to cater to these citizen developers is Informatica, which has unveiled an Intelligent Data Platform that allows end users to take advantage of graphical tools to integrate various data sets on their own.

Launched at the Informatica World 2014 conference, Intelligent Data Platform leverages Informatica investments in creating a data integration cloud service and data virtualization technologies that make it possible to integrate data without necessarily having to physically move it, says Sanjay Krishnamurthi, Informatica senior vice president and CTO.

Krishnamurthi says the Informatica Intelligent Data Platform essentially creates a self-service data integration platform that comes with a broad number of built-in connectors. The basic idea is to enable end users to easily “harmonize” data without the aid of a developer, who could be working on building a new application that drives additional value to the business.

The first three use cases of the Informatica Data Platform that Informatica is previewing are a self-service data integration service called Project Springbok, a data security service called Project Secure@Source, and 360-degree views of business entities that will evolve into version 10 of the company’s master data management platform.

As the entire IT environment becomes more programmable, it was only a matter of time before we began to see products such as Intelligent Data Platform that allow end users to merge data sets using tools that operate at a higher levels of abstraction using metadata, usage patterns and various other rules. The existence of these tools doesn’t necessarily mean the developers are out of the data integration business. There’s no doubt that on the back end there will be a need to optimize the flow of data between various data sets that end users connect. But by and large, “power users” in this day and age should be able to join data sets on their own.

Informatica isn’t the only provider of data integration services that is closely watching the rise of citizen integrators. By this time next year, there will be a host of these services in the cloud, most of which will leverage data integration capabilities that vendors already expose to developers.

The good news is that, at least when it comes to basic levels of data integration, the time and expense associated with accomplishing those tasks are about to become substantially less.

Be sure to read the next Integration article: Oracle Embraces JSON and RESTful APIs