Intellect SEEC, the insurance software division of Intellect Design Arena Ltd, announced today the launch of its Contextual Sentiment API on Amazon Web Services (AWS) marketplace. This API uses Machine Learning and Natural Language Processing (NLP) technology to provide real-time text analysis and score/measure the contextual emotional response to a product/brand or a service.
Financial services language is often highly nuanced, typically describing multiple entities (companies, locations, people, etc.) in one paragraph with a lot of jargon that confuses even the most advanced generic NLP engines. This has resulted in data scientists spending a large amount of time collecting and tagging datasets rather than solving business problems. Or worse, erroneously using the generic NLP engine’s output to build out a bad model or business use case.
Intellect SEEC’s Contextual Sentiment API, through AWS Marketplace, enables customers to securely use the API for text analysis, including how a specific word was used in a given context. This new development will allow users to quickly detect sentiments expressed in company reviews, product surveys, social media posts, and other data sources to measure satisfaction and identify trends. This API offers real-time text analysis to score the sentiment as “positive”, “negative” or “neutral” and allows insurers, marketers, developers, data scientists, investors, and others to position their products, their brands, or their services better.
Lakshan De Silva, CTO of Intellect SEEC said, “Having tested several standard sentiment engines in the market, it came as a surprise that none of them did a great job at reading sentences in the context of multiple entities. Take a simple sentence like ‘the movie was bad but the acting was great’. The best NLP engines don’t know if it should be read from a movie’s (negative) or an actor’s (positive) perspective. We have solved that; so now, developers and data scientists can use contextual sentiment to solve more complex problems, knowing that finally they can accurately read the context, based on any entity.”
AWS customers across all verticals will be able to use Intellect’s Contextual Sentiment API via the AWS Marketplace. Contextual sentiment analysis presents all its subscribers with a unique ability to accurately analyse sentiment to deliver better products and services for their customers.