Gnip, never ceasing to expand access to social media data, has launched its YouTube Comments API. With the new API, Gnip hopes to offer more value to social media managers with regards to insight-rich comments that often prove difficult to harness as comments continue far after a YouTube post. Gnip includes the API as part of its famed Enterprise Data Collector. Gnip's Elaine Ellis described the goal of the API release:
"Ultimately, we’re excited to launch a product that makes it easier for brands to monitor their YouTube comments....With the YouTube Comments API, Gnip customers can easily track the comments for all the videos they care about long after the video is posted."
Gnip already serves enterprises as the largest social media data provider. Gnip customers work with 90% of the fortune 500. As YouTube acts as an ever-increasing platform to publish Enterprise video content, the YouTube Comments API should further solidify Gnip's value proposition and presence in the Enterprise.
The YouTube Comments API uses REST protocol and XML data format. Within the Enterprise Data Collector, developers can now call on comments for as long as the developer finds video feedback useful. Other YouTube data available include keywords, tags, user favorites, and user uploads.
Gnip considers itself "The Social Media API." While it monitors data from 20 (and counting) social media sites, Gnip's claim is well founded. Gnip believes "the thoughts, conversations, and debates expressed in public social conversation have unlimited value and near limitless application." As it continues to put such data in the hands of customers, Gnip's belief grows in acceptance and adoption.