In one more little use of Google Maps by the publishing industry, the Daily News in Bowling Green Kentucky has begun using them for yard sale mashups.
And what does the paper get out of it besides a little PR? Actually, a few extra bucks: they up-sell customers who ordinarily get one day classified ads with a special where if they buy the second day, they get their yard sale pinned on the map. Which apparently most customers are now signing-up for.
According to a report in Editor & Publisher, the paper's editor Mark Van Patten had used tools and expertise from the folks at MapBuilder.net to create the maps.