A few months after Twitter cut Meerkat's access to Twitter's social graph API, Meerkat has integrated the Facebook API for both sign-up and social media features. New Meerkat users can now register for Meerkat with the Facebook registration API. Further, Meerkat will automatically alert users when a Facebook friend or page joins or starts streaming. Meerkat co-founder Ben Rubin described the Twitter fiasco as "small bump for meerkat." With the quick transition to Facebook and continued growth, it appears Rubin was correct.
With the new features available via the Facebook integration, Meerkat holds true to its launch plan that rejected the desire to simply re-create broadcast TV over phones. Rather, Meerkat aims to "create collaborative experiences, shared audience and radical participation all in video and all on your phone." Meerkat summarizes its product as "broadcast with experiences." The Facebook integration and additional updates move Meerkat into the participation media space. Although nothing automatically posts to Facebook timelines when a user goes live, schedules or comments, the integration significantly increases the chances that users can participate in conversations, events and moments with familiar faces.
In addition to the Facebook integration, Meerkat added two new features: Cameo and the Meerkat Library. Cameo allows broadcasters to invite viewers to take over a stream for up to a minute. The feature enables shared broadcasting via multiple users. As Meerkat describes it, Cameo transitions "broadcasting to" into "broadcasting with." While Cameo represents one of the most significant updates in the company's young history, Meerkat believes the feature is a small step in the journey toward full participatory live-streaming.
Finally, the Meerkat Library allows users to save streams to their personal libraries. Once logged in, users can manage the private saved streams history. Users have complete control over which streams are shared publicly. Prior to Meerkat Library, the only method to save a stream was directly onto a smartphone. Meerkat Library remains in beta for now, but storing streams in the Meerkat cloud should give users broader ability to preserve and reuse Meerkat streams.
Learn more about all of Meerkat's latest updates its Medium Blog.