Microsoft: Apps Killed Windows Phone

Windows Phone, or Windows Mobile if you prefer, is well and truly dead. Microsoft executive Joe Belfiore recently shared the news through his personal Twitter account. Microsoft is no longer actively developing new features or hardware for the platform, which has been retired. Here's how the news (finally!) came to light. 

Last week, Microsoft ported its Edge browser to the Android and iOS platforms. The browser is in beta testing mode, and Belfiore was fielding questions about the Edge beta program when several people queried him about the future of Windows Phone. He didn't mince words. 

"Depends who you are. Many companies still deploy [Windows Phone] to their employees and we will support them," said Belfiore on Twitter. "Of course we'll continue to support the platform ... bug fixes, security updates, etc. But building new features/hw aren't the focus. :("

In other words, though Microsoft will continue to support the platform, it's done adding features and creating new devices. That's a shame, as people have been waiting for a "Surface Phone" to succeed the Lumia 950 since 2015. 

More interesting, however, is the why. Belfiore gave us the answer most (should have) expected: apps. The Windows ecosystem has lagged those of Android and iOS from Day One. At its height in 2014, the Windows Store reached about 300,000 apps for Windows Phones. Meanwhile, the Google Play Store boasts about 3.3 million apps while the iTunes App Store includes 2.2 million apps. Windows Phone never garnered the support it needed, despite Microsoft's best efforts, said Belfiore. 

"We have tried VERY HARD to incent app devs. Paid money ... wrote apps 4 them ... but volume of users is too low for most companies to invest. :(" wrote Belfiore.

Microsoft certianly tried, and tried hard. Just look at how it brought the Windows ecosystem together over the evolution of Windows Phone 7, 8, and eventually Windows Mobile 10. By the time 10 rolled around, the core kernel of the desktop and mobile platforms was the same. Microsoft baked tools into Visual Studio so developers could easily port desktop apps to mobile devices. Despite all these efforts, developers seemingly ignored Windows for phones. 

As a result, Windows Phone never reached critical mass with consumers; it was sort of a chicken-or-egg problem. Without the numbers of users enjoyed by the Android and iOS platforms, developers and companies were hesistant to make the investment in Windows Phone apps. On the flip side, consumers stayed away from Windows Phone due to the lack of apps. It's hard for a platform to get off the ground with no support, and Belfiore makes it clear that the lack of apps doomed Windows Phone.

It's a shame to see the platform put out to pasture, but at least Microsoft has given the community some much-needed clarity on where things stand. 

Be sure to read the next Mobile article: Google Simplifies Enterprise Mobility Management with Android Management API

 

Comments (18)

david.jackson

Apps didn't kill Windows Phone. Poor decisions by Microsoft killed Windows Phone. You would think the might of Microsoft, the ease an popularity of Visual Studio, it should have been a breeze. Microsoft do what they always do, take something with huge potential and royally stuff it up.

StevenMartin

It's a disgrace since Windows Phone's UI was intriguing. The majority of the operating system highlighted a dark foundation with an attention on content rather than symbols. The home screen wasn't only an exhausting lattice of symbols and widgets, it highlighted tiles with sneak peaks of your applications. Microsoft had a go at something other than what's expected with Windows Phone, however it wasn't sufficient. uk assignment | AssignmentEmpire

Emily-Jack

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imvucredit

I can say this concept is something good because whern we see in the market around us there are only apps phone and it absolutely down the market of the window phone add control panel to desktop in windows 10. But only one sided discussion can not be end it may be lots of anonymous reason.

chris-lynn

every week in the past, Microsoft ported its edge program to the Android and iOS stages. the program is in beta testing mode, and Belfiore turned into managing inquiries concerning the brink beta software while some human beings puzzled him about the eventual fate of windows cellphone. Coursework Writing Services UK He didn't mince words. 

Demi-Phillips

It's a disrespect since Windows Phone's UI was captivating. Most of the working framework featured a dull establishment with a regard for content as opposed to images. The home screen wasn't just a debilitating cross-section of images and gadgets, it featured tiles with sneak pinnacles of your applications. Microsoft had a go at an option that is other than what's normal with Windows Phone, in any case, it wasn't adequate.

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Michael-hussey

Android and IOS platfrorm set high standards for the consumers some of android and other user switches to windoes phone but they did not satisfy with windows phone that is why those people who switched to windows phone back to android and IOS because lack of apps. Assignemnt Help UK it is very sad that windows phone did not capture market as android and IOS with new features and apps time to time

Assignment-Sqaure

This is a shame because the UI of a Windows phone is interesting. Most operating systems emphasize a dark foundation, focusing on content rather than symbols to write my assignment for free. The home screen is not only a grid of exhausting symbols and widgets, it also highlights the potential peak tiles of your app

victoria-keating

I agree with the Khalt flexibility thing. It definitely shouldn't be easily accessible, but as it stands it’s kind of just a hopeless mechanic. 

Mentors-House UK

This app has destroyed the cutting-edge criteria of Android APK. 

Keira-Buckley

This complaint is also coming from different mobile user becasue it has some develpment issues which should be disolved as soon as possible.

Daniyal-Naveed

In 2012 Microsoft propelled Windows 8. In a few regards, the thought behind the new-fangled phase was to conquer any issues between Windows on PC's/PCs and the new touchscreen gadgets, for example, tablets and cell phones.

DissertationEducator

This is a disgrace due to the fact the UI of a Windows cellphone is exciting. Most operating systems emphasize a dark basis, focusing on content in preference to symbols. The home screen isn't always most effective a grid of laborious symbols and widgets, but it additionally highlights the capacity height tiles of your app

 

JoachimBlatter

The home screen wasn't only an exhausting lattice of symbols and widgets, it highlighted tiles with sneak peaks of your applications.

elizabeth-mathew

If you have an android/smart phone so you can download Advanced Task Killer Free for Android then it functions like windows task manager. So it prevent to kill your apps. 

charlescross

Windows is windows and windows is and has always been better and offers more freedom for downloads.