Monster Wields Twitter API For Targeted Job Ad Distribution

Monster Worldwide, the job matching service, has released a new service that consumes the Twitter API to enhance the effectiveness of recruitment advertising via social media. Called Monster Social Ads, the tool automates job distribution, now expanding on Twitter card-based job ads to allow specific candidate targeting by career experience and job type. 

The new functionality for Monster Social Ads is to be launched as a beta for use with Twitter advertising on November 6. Companies such as Blue Shield, Citizens Financial, eBay, Geico, ManpowerGroup, T-Mobile & UPS are among the first enlisted to test the new Social Ad performance with their recruitment campaigns. 

“Today, recruiting requires the ability to harness the power of social platforms such as Twitter for job ad distribution, in addition to the more traditional sources used to reach the right candidates,” said Joe Budzienski, Vice President of Technology at Monster. 

Original Article

Monster Brings Next Generation Social Recruitment Advertising to Twitter

Bill Doerrfeld I am a consultant that specializes in API economy research & content creation for developer-centric programs. I study Application Programming Interfaces (APIs) and related tech and develop content [eBooks, blogs, whitepapers, graphic design] paired with high-impact publishing strategies. I live and work in Seattle, and spend most of my time as Editor in Chief for Nordic APIs, a blog and knowledge center for API providers. For a time I was a Directory Manager & Associate Editor at ProgrammableWeb, and still add new APIs to the directory every now and then. Let's connect on Twitter at @DoerrfeldBill, or follow me on LinkedIn.
 

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