MyFitnessPal Debuts Private API

Some developers don't just love code that runs--they also like to get out and run, themselves. And, because they're developers, they love to collect statistics and track their progress over time. If you're one of those people, good news: online service MyFitnessPal has provided the MyFitnessPal API to help its users bring together all their data from various devices and apps in a single place.

Advertising itself as a "Free Calorie Counter, Diet & Exercise Journal," the MyFitnessPal web site offers databases of food and exercise information to help users track their daily activities, with a focus on setting and meeting personal weight loss goals. With its new API, the site also gives users a way to automatically import their data from other sources, something which they previously had to do manually or with unofficial hacks.

For now, the API is private and available to "approved developers only." (Interested companies can e-mail MyFitnessPal for more information.) Launch partners are featured in the MyFitnessPal App Gallery, and co-founder Mike Lee describes some of them on the company's blog, including:

MyFitnessPal also features a large Community section, where users can exchange information in various forums--and a recent study showed that strong social influences encourage greater and more consistent weight loss. MyFitnessPal announced this week that it now has over 30 million registered users. Allowing those users to integrate the devices and apps they're already using, and then share their data with a large online community, certainly seems like a winning strategy. Or should that be a losing strategy?

(Hat Tip: TechCrunch)

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