An upgrade to New Relic Insights that is scheduled to be available in the second quarter will enable organizations to have real-time analytics that they can use to immediately improve the end user experience, says Al Sargent, Senior Director of Product Marketing at New Relic.
Previously, New Relic Insights only collected data from the backend Web application environment. With this release, New Relic is making available an SDK that developers can embed in their mobile applications.
With more organizations investing heavily in building mobile applications that will not only be used by employees but also by customers, Sargent says business executives are pressing developers for more data than ever about how those applications are actually being used.
New Relic Insights will capture mobile app performance, app crashes, and user engagement data — all of which both developers and business executives will be able to drill into using dashboards provided by New Relic. For example, developers will be able to capture application performance information, while business executives will be able to see how customers are, for example, reacting to different pricing strategies, says Sargent.
The biggest gain from having that capability, says Sargent, is now the developers and business executives don’t have to acquire separate applications to analyze the same data. As a result, the analytics software footprint inside the organization is reduced in a way that eliminates not only costs, but also headaches that can arise when trying to correlate data across separate applications.
Because all that data is captured using a single SDK, Sargent says developers also gain a more efficient means of capturing that data — versus having to capture all that data by calling separate APIs for each and every class of data being captured.
The convergence of mobile and cloud computing is making it possible for almost any organization to become a software company by developing applications that bring them closer to their customer. The challenge that many of them face is that after they build those applications, very few of them have any insight into how the applications are being consumed. Done right, a mobile application should eliminate several steps of business processes in ways that result in the business becoming more efficient and profitable. None of that can happen, however, if nobody actually knows how those mobile computing applications are actually being used.