Non-visual Mashups

In a short piece entitled Non-Visual Mashups Rule, Dave Linthicum draws the distinction between visual and non-visual mashups. Visual ones are of course like all of the nearly 900 mashups here, with maps and photos defining the model. Non-visual mashups are more akin to enterprise integration software, invisibly making connections in the background:

Non-visual mashups are the mashing up of two or more services to create a combined application, or integration point, to service a business process. What's unique here is that they may not externalize anything to a user interface. For instance, mashing up a stream of customer addresses with an address validation service, or mashing up a stream of social security numbers with a credit check service. Each non-visual mashup, perhaps, is sending exceptions off to another stream or queue for processing later, or perhaps to other mashups. This is very simple, and I bet you can think of even more complex and valuable non-visual mashups for your own enterprise...Truth-be-told, while visual mashups are cool and useful, I think that non-visual mashups will be more valuable to business as time goes on.

Reminds me of some of the web services available from StrikeIron. We'll also start to see more of this via infrastructure-type services like Amazon's S3 and Simple Queue Service.

Be sure to read the next News Services article: Placebase vs. Google Maps Round 2


Comments (3)

<strong>Non-Visual Mashups Add Value to Business Apps</strong>

Interesting post by John Musser and InfoWorld on non-visual mashups.&nbsp; A mashup is usually visual, a combination of mapping and photos like this site uses.Non visual mashups have even greater potential for business:Non-visual mashups are the mashin...

john at programmableweb dot com - Mashup Basics:

I'm new to mashups and I would like to know the best web sites to visit to get information on the basics. I'm wondering if you can link legacy (non-web) applications to web applications in a mashup? Also are there any mashup toolkits or development tools designed for nontechnical users (like application people that know the data bur arn't programmers)? Your help would be appreciated

Ed Moll, President


241 Warner Rd

Lancaster, NY 14086

(716) 685-4230

Hi Ed,

The answer to your first question is yes, people have definately created mashups that link to leagacy applications, either desktop or enterprise. It's really just a variation of classic integration.

As for tools, if you want to do a map mashup you could try which is a good, non-programming way to make a map.

I'll also follow-up by email.